DigiTickets in Dubai...

We're very excited to announce the successful deployment of our second project for Emirates Airlines, this time in Dubai.

Having worked with Emirates since early 2013 supplying ticketing solutions for the popular Aviation Experience in London, Emirates decided to replicate the attraction at the Dubai Mall and with our exceptional record of reliability and service at their London operation, we were chosen to manage the Dubai ticketing infrastructure.

The cutting edge attraction allows visitors to experience what it’s like to be the pilot of the world’s largest aircraft as you soar through the skies in the realistic flight simulator at Dubai Mall.

Visitors can choose their destination, select your time of day and even set the weather before take off. Fly over your choice of 12 different destinations on a number of different flight paths. You’ll be guided by a trainer, so it’s perfect for beginner pilots.

Several innovative new features were incorporated this time around, including the digital leaderboard where each pilot is given a score based on a series of metrics during flight, which are then posted onto the Emirates website.  Creating a viral buzz and a competitive edge to the experience, this new feature is encouraging repeat visits to drive revenue, as well as gaining and further building valuable CRM data.

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We're delighted to be continuing to build on our successful relationship with the Emirates Group and look forward to many more years of a happy and successful partnership.

Check out some photos from the recently opened attraction below:

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