To most people, talking about Christmas in August seems pretty excessive! Yet most attractions have already started planning for this years Christmas event, with some way ahead of the curve. For many attractions across the world, Christmas is one of the biggest trading periods of the year, and many businesses rely on exceptional trading throughout November and December to see them through the quieter winter months. With the lifting of many COVID restrictions and uncertainty over international travel; this certainly is the year of #Staycation.
Marketing, Marketing, Marketing!
Within the attraction’s world, it’s pretty common to find most businesses will start planning for Christmas in advance of the Summer Season, aiming to launch between August and late September. Ideally, you would want to have much of your Christmas planning happily ticked off before you are inundated with lots of visitors during the summer holidays. For your marketing strategy, why not follow our top tips to make sure your event outshines the rest!
Check out our top tips and ideas on how to market your event;
Hit The Ground Running
To maximise sales this year, you’ll want to focus on getting your ticketing set up and selling as quickly as possible. Here at DigiTickets HQ, we work with hundreds of attractions making sure they are getting the most out of their ticketing. Once you’ve planned the basics (most importantly how the event is going to run on-site!), start your early marketing releases and then you can start building your ticketing site.
You’ll want to work on maximising your capacity making sure your on-site operation is seamless, the more visitors you get the better the sales! Make sure your ticketing site is clear and of course Christmassy! Pack it with lots of exciting images and theme it so that it gets your customers to get into the festive spirit. Here are some handy features that we think make DigiTickets one of the best Christmas ticketing suppliers around;
All I want for Christmas is… A New Ticketing System
Getting started is easy. We know that preparing for one of the busiest times of the year can be stressful but working with our Team, means that you can get the best support possible when selling both online and in-store. Our Business Development Team is on hand to help work through your requirements, both on-site and online. We understand that the logistics at your attraction often affect the ticket sales set up, which is why our Team are experts in all things tourism. Our dedicated Onboarding Team works with you to project manage your site build, hardware requirements, point of sale installations and training so you can focus on making this Christmas the most magical one yet.
If you’re looking for a new system this Christmas to help you manage your operations, then get in touch today.
DigiTickets Marketing Comms
10th September, 2021